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Message from the President

Corporate Bios

Tony Horwath
President, CEO and Founder
Chuck Rizzo
Vice President of Sales
Joseph Boyd
Program Manager
Richard Crowther
Program Manager
Energy Division
Garth Finney
Program Manager
Katie Gorman
Director of Operations Administration
Kevin Hichour
Managing Director
Travel & Tourism Division,
New York
Marilyn Horwath
PR and Marketing
Fernando Medeiros
South American Partner
& Managing Partner,
Southern California
Edward Schultz
Program Manager
Charles Smee
International Partner
European Market Development
Scott Woodcock
Program Manager
Inside Sales Team,
Kansas City

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Focus on Success
    Tony Horwath, SFI President, CEO and Founder

Tony Horwath, President of Sales Focus Inc.
Tony Horwath and family
Tony Horwath is the President and CEO of Sales Focus Inc. Tony pioneered the Sales Outsourcing industry in 1997 and officially launched Sales Focus Inc. (SFI) in 1998.

SFI was developed on a simple outsourcing model of building dedicated sales teams that are focused on generating immediate revenue. Tony has held executive positions for over 25 years, and is an expert in Outsourcing Solutions with a focus in the IT Professional Services environments. His background includes launching startup organizations, transitioning existing sales organizations into a focused productive unit and improving process management of successful sales organizations in stand-alone, Fortune 500, and privately held companies.

Tony has extensive knowledge regarding the process of developing sales and marketing organizations into a productive entity, as well as transitioning from a government revenue base into a commercial revenue sales model. As an EVP for several IT based organizations, Tony led the building and management of several professional services organization through organic growth and acquisition.

He has drafted strategic corporate business plans, raised capital for startup organizations, defined new services portfolios, developed associated infrastructure requirements, and handled the redesign and redirection of sales efforts away from "commodity" sales towards value-based service sales. He has also led executive team discussions to prioritize build vs. buy competencies, and identify strategic alliance and acquisition candidates.

Recognized as a creative and motivational leader with a clear focus on results attainment, Tony brings a legacy of helping companies increase sales capabilities and capture greater shares of their clients' budget. He has been a featured speaker regarding selling process and procedures, interviewed as the key contributor to major magazines about sales techniques as well as published several articles and white papers centered on the development and management of successful sales teams.

Tony is married to Marilyn (they are currently celebrating 26 years) and has three children, Alex who is a professional soccer player, Emily who attends Virginia Tech and Zachary a freshman at UNC Wilmington. Tony is a sports fanatic, loves competition of all sorts and is a huge supporter of the Ravens and the Orioles.

 


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