FOR IMMEDIATE RELEASE

April 16, 2009 - Sales Focus Incorporated, the pioneer of the Sales Outsourcing industry announced today they have officially hired Kevin Hichour, Managing Director of the Travel & Tourism Division.

Kevin has an extensive International Travel, Tourism & BTMICE (Business Travel, Meetings, Incentives, Conferences and Exhibitions) experience in the North American, European, Asian and North African Markets/Destinations and over 18 years experience in Tour Operating Management, Attraction Sales Management, Destination Marketing and Consulting. He has serviced destinations such as Singapore, France, Spain, Portugal, Morocco and Egypt - just to name a few.

Kevin's in-depth experience dealing with major travel Partners/Consortium, Major US & European Outbound Tour Operators, Airline Consolidators, Online Travel companies and Travel Agents Networks/Associations allowed him to negotiate and finalize Strategic Partnerships agreements with multiple Destination Marketing Networks, reaching a wider clients audience and positioning our Travel Destinations Partners as the destinations of choice generating higher Visitor Arrivals and Tourism Receipts.

Some of Kevin's specific job functions are as follows:

• Provide Destination Marketing Services
• Manage and direct a sales force to achieve sales and profit goals
• Design and recommend Sales & Marketing programs and sets short and long-term sales strategies
• Recommend product or service enhancements to improve customer satisfaction and sales potential
• Ensure projects are completed on time and within budget
• Plan annual and long range goals and marketing strategies, to publicize and brand Travel Destinations and increase their tourism revenues by identifying new markets, defining marketing projects
• Represent Travel Destinations to media industry and consumer groups to provide visibility and recognition by conducting seminars, presentations and travel road shows
• Direct marketing of travel trade services to tour operators, travel agents, meeting and convention planners; conducting familiarization tours, attending trade shows, coordinating market research, and securing partnerships with Tour Operators, Air Carriers and Travel Consortiums
• Supervise the work plans and budgets, reviewing and approving advertising, publications, and promotional campaigns
• Negotiate Strategic Partnerships and Co-op Tactical Marketing programs
• Brand Development, Image Management, Promotions
• Industry surveys, Joint-Marketing Campaigns. Destination and Product Representation.
• Sales Presentations, Road Shows, Travel Shows, Seminars, Travel Agents Familiarization Trips, Product Launches, Trade Show Representation and Management

Kevin will be located in our New York based office and focused on the Travel and Tourism industry. The new office will be located on Fifth Avenue in New York, a central location to many international tourism offices.

"We continue to expand our focus into the multiple industries and different geographic regions across the globe. We have worked with clients from China, South and Central America, The Middle East and throughout Europe. We now developed an office specially to handle the tourism industry, stated Tony Horwath, President and CEO of Sales Focus, Inc.

For more information, or to see if we are a good fit with your organization, contact us directly at 410-442-5600. Feel free to visit our website at www.SalesFocusInc.com and request a free white paper.

For More Information Contact: Mr. Tony Horwath, CEO

Sales Focus, Inc.
3210 Florence Road, Suite B, Woodbine, Maryland 21797
Tel: 410.442.5600
Fax: 410.442.5101
Toll Free: 866.840.8305
Internet: info@salesfocusinc.com