Owings Mills, Maryland, March 10, 2003 – Sales Focus, Inc. (SFI), a thriving sales outsourcing and consulting company in Maryland, today announces that it has named Dr. Roy P. Shapiro Managing Partner of the West coast office. Dr. Shapiro comes to SFI with over 20 years experience creating financial models and managing transition teams.

In his new position, Dr. Shapiro will oversee strategic planning and sales expansion of the Western region. Roy brings to his new role a wide range of experience in private and public sectors. Prior to joining Sales Focus Inc., Dr. Shapiro constructed one of the earliest platforms for a Medical Diagnostic Service Enterprise and helped launch an HIPAA compliance software company.

In making the appointment, SFI President Mr. Anthony Horwath said, “I am pleased to attract someone of Roy's caliber to assist us in expanding our West coast operations. The Western region offers a vast opportunity for SFI and Dr. Shapiro will be able to hit the ground running from day one.”

Dr. Shapiro said, “I am excited to work with the experienced Sales Focus team, 2003 will be a key year in their expansion and I look forward to being part of the effort that will continue to grow the organization.”

Dr. Shapiro has a Biological Sciences Degree from The University of California at Irvine, and received his MD from Autonomous University - School of Medicine in Guadalajara, Mexico.

“Our sales outsourcing services allow our clients to focus on their core competencies while we implement effective sales solutions to verify their market direction, analyze the competitive landscape then develop and implement a clear sales and marketing launch strategy”, stated Tony Horwath, CEO and Managing Director of Sales Focus. Horwath added, “By utilizing our proven process, S.O.L.D., Sales Focus can quickly and effectively analyze our clients’ deficiencies within their sales and marketing departments, then implement changes to immediately impact the revenue cycle.”

About Sales Focus, Inc.

Sales Focus, Inc. is a sales consulting, training and outsourcing company that focuses strictly on tactical revenue while offering cost containment and profit enhancement solutions. SFI represents the concept of focused profit enhancement solutions while offering innovative cost containment methods. For more information, or to see if we are a good fit with your organization, contact us directly at 866-840-8305 or 410-442-5600. Feel free to visit our website at www.SalesFocusInc.com and request a free white paper.

Based in Maryland, Sales Focus, Inc. is the provider of intelligent sales solutions with a focus on Sales Outsourcing, Sales Consulting, and Sales Training. Generating immediate tactical revenue and developing turn-around strategies for our clients is our expertise. With over 5 years of helping companies focus on their sales efforts across a broad range of industries, ranging from new ventures to Fortune 500 conglomerates, we are confident that our expertise can help you–we guarantee it!

For More Information Contact: Mr. Tony Horwath, CEO

Sales Focus, Inc.
2205 Warwick Way, Suite 100, Marriottsville, MD 21104
Tel: 410.442.5600
Fax: 410.442.5101
Toll Free: 866.840.8305
Internet: info@salesfocusinc.com